About Us

Our family began crafting fine jewelry by hand over four decades ago. As our passion for creating high quality jewlery grew, so did our family. Now in our 4th generation, we continue to craft elegant fine jewelry by hand, directly from our family to yours. Knowing each final piece of jewelry is more than a purchase, it's a lifetime legacy of symbolism and love, and just like our family, it continues to grow. 

We take pride in crafting jewelry by hand, the old-fashioned way. Our commitment to traditional craftsmanship runs deep, and we believe that the art of creating jewelry with skilled hands is an invaluable tradition worth preserving. We bring a personal touch to every piece we create. Each member of our team has a genuine passion for jewelry making, and we strive to uphold the highest standards of craftsmanship in every design we produce.

Our in-house artisans meticulously shape metals, carefully set gemstones, and pay close attention to every intricate detail. We are proud to continue the legacy of crafting jewelry by hand, embracing the old-fashioned methods that make each piece truly special, right here in Los Angeles.


Our fine jewelry is handcrafted with precision and care, and our impeccable standards for quality and customer care are a gem worth searching for.


We saw the need for a straightforward and guided step-by-step shopping experience that removed all the guess work from the online jewelry buying experience. This concept of a guided process was then combined with our experience, quality, craftsmanship and years of expertise. The result is our streamlined, step-by-step shopping experience that alleviates the stress of purchasing jewelry online, empowering our customers to become the experts in their own jewelry shopping journey.

We offer high quality timeless diamond earrings and fine jewelry crafted with genuine mined and lab-grown diamonds and genuine gemstones all set in precious metals. This results in a wider selection and affordable options that maintain our quality standards.

With impeccable requirements for all our diamonds and gemstones, the result is thoughtfully crafted jewelry that meets and surpasses our customers expectations.

Our passion for sparkle starts with knowing our love for exquisite fine jewelry becomes a showcase of your emotion for someone special

Handcrafted Fine Jewelry.
The way it should be.

Our passion for sparkle starts with knowing our love for exquisite fine jewelry becomes a showcase of your emotion for someone special.


Our passion for sparkle is simple - We believe that shopping for diamond stud earrings can be done in 3 simple steps - So you can customize the ideal pair of diamond studs to your selected shape, setting, and ideal diamonds that fit your budget. Our goal is to empower you as the expert in this process by offering this custom step-by-step shopping experience that is easy to follow. In addition to this, we have meticulous quality matching standards, all completed in-house. The result is thoughtfully crafted jewelry that shines.

We have removed low cut quality and non-sparkling diamonds from our selection, so you don't have to.




Our commitment to high quality, handcrafted jewelry is unwavering. We understand the value of exquisite craftsmanship and the importance of jewelry that is high quality and visually stunning.

Our expert family of jewelers handcraft stunning diamond rings, necklaces and custom-made jewelry, but timeless diamond studs are our passion.

Hand-matched and hand-set stones, polishing pieces the old fashioned way, and a high-quality control check before every custom made order is shipped.

Our passion for sparkle starts with knowing our love for exquisite fine jewelry becomes a showcase of your emotion for someone special

With over 4 decades experience in manufacturing fine jewelry, our family decided it was time to simplify the online jewelry buying experience. Now in our 4th generation, we continue the same time honored traditions to craft high quality fine jewelry.

We stand behind every purchase for quality and strive to ensure 100% happy customers.



We strive to exceed expectations at every step of the journey, offering after purchase asureties so you are 100% satisfied with your fine diamond studs and jewelry purchase.

When you select our fine jewelry, you can be confident that you are acquiring a piece of enduring beauty, exquisite craftsmanship, and exceptional quality.

We are proud to stand behind our jewelry and invite you to experience the elegance and distinction of our curated collection.

When you choose our high quality, handcrafted jewelry, you're not just buying a beautiful piece; you're investing in artistry, craftsmanship, and a timeless treasure that will be cherished for years to come.

Ensuring expertly crafted & affordable luxury jewelry online with confidence. Backed by our money-back guarantee and lifetime upgrade program.


We believe in crafting jewelry that tells a story. Each piece is infused with meaning and emotion to capture special moments that are soon-to-be cherished memories. From the moment our in-house designers begin crafting a piece to the final stages of polishing and finishing, we pay meticulous attention to detail. We believe that every aspect of the jewelry-making process contributes to the overall quality and beauty of every made-to-order jewelry piece.

With a great appreciation and understanding that jewelry becomes a timeless heirloom that can be passed down through generations.

Crafted by our family, to yours.

Design Your Own Diamond Jewelry

Create your dream diamond necklace, solitaire engagement ring, or pair of diamond stud earrings by designing your own diamond jewelry.


Shop from our curated collection of fine jewelry with color- all crafted with precision and care.

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